Innovation for the Active Nutrition Category
As active nutrition consumers are getting back to the normal grind; supplement companies are facing challenges to provide quality products.
In the March issue of Nutritional Outlook the article The Tough Get Innovating, Judy Blatman interviews sports nutrition industry leaders to get the 411 on what’s to come.
With the pandemic the sports nutrition market has had to face many challenges. First, the unforeseen future of what the supplement industry might look like. And now, supply chain issues that are challenging companies to produce quality products at a decent price.
The sports nutrition category also continues to expand from bodybuilders and elite athletes to actively lifestyle consumers. With this change comes other trials. Supplement companies need to cater to a broader range of consumers. They need to create products that resonate with the active consumer who exercises at home, outdoors, or at a gym. There also needs to be more transparency with how the products are made and are science-based ingredient being used.
Ingredient and supplement companies are stepping up their game to meet the demands of the active nutrition consumer. If there is one thing that goes a long way, it is being able to trust in the ingredients they’re taking. How can companies build trust in their ingredients and/or products? By showing the science and research behind them.
For TSI Group Ltd, innovation and research has always been at the forefront. In 2021, TSI shared results of an unpublished crossover study on PEAK ATP (patented for of adenosine 5’-triphosphate (ATP) disodium. The results from the study showed that a single 400-mg dose of PEAK ATP improved lower-body resistance training performance and energy expenditure.
“These results confirm the immediate benefits of PEAK ATP for athletes, weekend warriors, and everyday exercisers,” said Larry Kolb, President of TSI, in a press release. “This [ingredient] is crucial to helping everyday people exercise harder and more frequently as they pursue their long-term wellness goals,” he added.
Click here to learn more about benefits of PEAK ATP.
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PEAK ATP delivers ATP directly to working muscle when the body needs it most. Try it for yourself!