Rethinking Caffeine

May 3, 2022

The market for energy products is dominated by drinks, shots, and mixes all pumped full of caffeine, but there are non-stimulant alternatives that may start a new trend.

As more people hone their focus on overall health and wellness, they’re realizing that consuming caffeine may not be the healthiest choice.  There are more options out there for the energy market from non-stimulant ingredients to nootropics. 

Energy has always been a top-ranking motivator behind supplement purchases.  Data shows 47% of consumers who buy supplements are looking to boost energy levels.  The energy market is led by brands like Red Bull, Monster, and Rockstar.  While all these companies have products primarily packed with caffeine, there are alternatives that may be better suited for those searching for energy.

With a growing demand for “better-for-you” alternative energy products with reduced or zero sugar and caffeine, it opens the door for new ingredients and formulations.

One of those ingredients is PEAK ATP.  PEAK ATP, a patented form of Adenosine 5’-Trisphosphate disodium, is identical in the structure to ATP found within the human body.  PEAK ATP provides functional energy and potentiates the role of ATP in the body. 

Click here to read the full article Level Out the Energy Segment for Mainstream, and Rethinking Caffeine by Mike Montemarano on Nutraceuticals World’s website.

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