Active Nutrition: The Health-Conscious Consumer
How the Pandemic has pushed Active Nutrition into the mainstream.
With COVID-19 over the past year, an increased interest in immune and mental health has pushed consumers to be more health-conscious.
As everyone begins to emerge from the Pandemic fog, many now realize the importance of overall health. With more consumers starting to resume normal daily activities and becoming more active again the need for dietary supplements to support those needs increases.
The Active Nutrition market is looking for natural products to help boost energy, reduce fatigue, and improve overall health. In the realm of powering the body is TSI Group Ltd’s ingredient PEAK ATP.
“PEAK ATP (clinically validated and patented form of Adenosine 5’-Triphophate [ATP] Disodium) provides the compound that is identical in structure to the ATP produced and used by the human body. It provides functional energy and potentiates the role of ATP in the body, particularly in combination with exercise—it allows users to do more and achieve more, with less fatigue. Peak ATP is a non-stimulant energy source that fuels muscles, powers the body’s movement and drives the biological reactions that allow cells to function and life to exist. This makes it the perfect ingredient for active lifestyle consumers,” states Larry Kolb, President of TSI Group Ltd.
Please click here to read the full article The Active Nutrition Opportunity from Whole Foods magazine.