A recent article in NutraIngredients USA highlights the growing consumer demand for science-backed solutions that enhance both cognitive and physical performance.
As individuals move away from traditional stimulants, they are turning to innovative ingredients like PEAK ATP® and enfinity® (paraxanthine) to optimize their energy levels, focus, and endurance – without the unwanted side effects of caffeine crashes or jitters.
PEAK ATP®: Direct Cellular Energy for Enhanced Muscle Performance
PEAK ATP® (Adenosine 5′-Triphosphate Disodium) is a patented form of ATP, the body’s primary energy currency. Unlike stimulant-based energy supplements that provide temporary boosts, PEAK ATP® fuels energy production at the cellular level, helping to:
- Enhance muscle power output and endurance – A 12-week clinical study found that a 400 mg daily dose of PEAK ATP® significantly improves strength, power, and muscle thickness in resistance-trained individuals. Additionally, ATP supplementation helped maintain performance during an overreaching cycle, suggesting enhanced recovery and adaptation¹.
- Improve recovery & blood circulation – PEAK ATP® promotes vasodilation, which increases oxygen and nutrient delivery to working muscles, helping improve endurance and reduce fatigue².
- Reduce muscle fatigue, allowing for longer and more effective training sessions – ATP supplementation increases post-exercise ATP levels and muscle activation, leading to greater work output and reduced fatigue³.
enfinity®: A Smarter, More Predictable Energy Source
enfinity® (paraxanthine) is a purified metabolite of caffeine that provides a more efficient and predictable energy boost. Unlike caffeine, which breaks down into multiple metabolites (some with unwanted side effects), paraxanthine offers a cleaner, more sustained energy without crashes or jitters.
- Enhances cognitive performance, including reaction times, focus, and mental clarity – Paraxanthine has been shown to improve cognitive function by 23.5% more than caffeine, enhancing alertness and mental clarity, particularly in post-exercise scenarios⁴.
- Provides cleaner, more predictable energy without caffeine crashes – Unlike caffeine, paraxanthine offers a smoother, more sustained energy experience without the jitters or sleep disturbances, making it a more effective alternative for long-lasting focus and endurance⁵.
- Ideal for productivity & exercise – Its balanced effect makes it perfect for professionals, gamers, athletes, and anyone needing mental and physical endurance.
PEAK ATP® + enfinity®: The Future of Performance Optimization
When combined, PEAK ATP® and enfinity® create a powerful synergy that supports sustained energy, mental clarity, and physical performance. Their complementary benefits make them ideal for:
- Athletes who need endurance, power, and mental resilience.
- Professionals looking for long-lasting cognitive energy without the crash.
- Health-conscious individuals seeking cleaner and more effective energy support.
Industry experts, including PricePlow, have explored the potential synergy between PEAK ATP® and enfinity®, suggesting that their combination could provide enhanced energy metabolism, improved cognitive function, and a more balanced stimulation effect. Read more about their insights here.
The Next Evolution in Energy Supplements
Consumers today demand effective, research-backed ingredients that provide real results without the drawbacks of traditional stimulants. PEAK ATP® and enfinity® represent the next generation of energy and performance supplements – supporting both mind and body for peak performance.
Learn More:
To learn more about these two cutting-edge ingredients and how they work together, download our position paper here.
For a deeper dive into this trend, read the full article on NutraIngredients-USA
References:
- Wilson JM, Joy JM, Lowery RP, et al. Oral adenosine-5′-triphosphate (ATP) administration increases blood flow following exercise in animals and humans. J Int Soc Sports Nutr. 2014;11:28. doi:10.1186/1550-2783-11-28. Full article: Oral adenosine-5’-triphosphate (ATP) administration increases blood flow following exercise in animals and humans
- Jäger R, Roberts MD, Lowery RP, et al. Oral adenosine-5′-triphosphate (ATP) administration increases blood flow following exercise in animals and humans. J Int Soc Sports Nutr. 2014;11:28. Published 2014 Jun 13. doi:10.1186/1550-2783-11-28. https://www.tandfonline.com/doi/10.1186/1550-2783-11-28?url_ver=Z39.88-2003&rfr_id=ori:rid:crossref.org&rfr_dat=cr_pub%20%200pubmed#abstract
- Purpura M, Jäger R, Joy JM, et al. Oral adenosine-5′-triphosphate (ATP) administration increases postexercise ATP levels, muscle excitability, and athletic performance following a repeated sprint bout. J Am Coll Nutr. 2017;36(8):617-623. doi:10.1080/07315724.2017.1342577. https://www.tandfonline.com/doi/full/10.1080/07315724.2016.1246989?rfr_dat=cr_pub++0pubmed&url_ver=Z39.88-2003&rfr_id=ori%3Arid%3Acrossref.org
- FMCG Gurus. Energy Refocused: The Need for Fragmentation within the Energy Boosting Market Trend Report 2024. https://fmcggurus.com/reports/fmcg-gurus-energy-refocused-the-need-for-fragmentation-within-the-energy-boosting-market-trend-report-2024/
- Yoo C, et al. Paraxanthine provides greater improvement in cognitive function than caffeine after performing a 10-km run. J Int Soc Sports Nutr. 2024;21(1):2352779. https://www.tandfonline.com/doi/10.1080/15502783.2024.2352779?url_ver=Z39.88-2003&rfr_id=ori:rid:crossref.org&rfr_dat=cr_pub%20%200pubmed
